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S k i l l s 

Research •  Communications & Analysis  • Strategic Planning  • Hootsuite  •  Zoom   •   Word   •  PowerPoint  •  Project and Event Management  • Social Media   •  WordPress • Teams    •  Excel   • Sumac

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Communication | Project Management | Administration |Social Media Experience

Haven Toronto, Toronto, ON                                                       Jan 2022-October2023                                                                                                                        

Coordinator of Volunteer, Administration, and Donor Services                                       

  • Reported to the Director of Development and Community Relations, responsible for administrating volunteer and development activities, donor management, and other duties as required.

  • Recruited, screened, oriented, placed, and supervised over 200 volunteers and 23 corporate group volunteers annually and organized and executed in-person volunteer events, including 2 BBQs for Haven Toronto's clients.

  • Produced and maintained documents supporting the Executive Director and the Board of Directors, including writing minutes and organizing and executing two virtual Annual General Meetings.

  • Gave pitches during virtual meetings and corporate volunteer events with stakeholders, including RBC, BMO, Scotiabank, Salesforce, Aviva Canada, and Manulife, discussing the mission of Haven Toronto and securing donations.

  • Prepared funding applications by tracking Grant Connect and researching other vital issues.

PRofessionals & Coffee - Project, Toronto, ON                     October 2021 - Present

Founder, Host & Project Manager

PRofessionals & Coffee is a volunteer collective that connects, at no cost, experienced practitioners of public relations, marketing, and communications with students, recent graduates, and newcomers to Canada through the production of virtual coffee chats.

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  • Creator and administrator of Volunteer Manual and Policies of PR & Coffee.

  • Maintaining five social media accounts for PRofessionals & Coffee, reaching over 1,500 followers on LinkedIn.

  • Collaborating with a graphic designer to develop logos and working with a video editor to produce over 25 coffee chats

  • Planning and organizing virtual meetings with 15 volunteers to provide mentorship, coaching and guidance in terms of networking.

  • Collaborating with a researcher and executive assistant to develop a business plan for PRofessionals & Coffee.

Kreative Magic, Toronto, ON                                      March 2021 - November 2021
Integrated Communications and Marketing Consultant

  • Developed and implemented effective brand-building strategies and marketing plans to promote online services of Teams HQ within the GTA and Ontario.

  • Conducted primary and secondary research on competitors and their impact on offering Office 365 training in Ontario to develop a marketing plan for the organization.

Ontario Government - Ministry of Government and Consumer Services, Toronto, ON                      June 2020 - August 2020
Communications Officer – Employee Communications

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  • Researched and developed informative content, including the article "Stop Pursuing Happiness and Start Enjoying the Moment," posted in a weekly e-newsletter distributed to over 1,000 staff members.

  • Participated in an online student network chat event with an attendance of 65 people, performing emcee duties.

  • Produced over 40 media scans by executing research and analyzing multiple sources (e.g. MGCS eClips, Canadian and international publications) to inform over 100 executives about COVID-19 and technology stories.

Seneca - College, Toronto, ON                                              September 2019 - December 2019
Communications and Content Specialist

  • Advised the Dean of Seneca Innovation on a social media plan by setting goals, objectives, strategies, and tactics that were aligned with the Applied Research, Innovation and Entrepreneurship brand (ARIE).

  • Wrote and posted over 10 web stories on the ARIE website about health organizations, cosmetics, and data sectors based on their final applied research projects.

  • Interviewed up to 5 principal investigators to develop up to 13 one-page project profiles to promote this entrepreneur's work, internally and externally.

  • Assisted Seneca's Marketing and Communications team in designing material to promote Seneca ARIE within the Open House.

International Communication & Marketing Experience

Digital Brain Agency Mexico                                       June 2015 - June 2018

Digital Marketing Executive

  • Planned and executed digital marketing strategies and campaigns. Clients included Biteck Consulting, Difer Trade, and Integral Business Solutions.

  • Web designing optimization (WordPress & Wix), brand creation and digital identity - Difer Trade

  • Managed social media platforms for Biteck Consulting Firm, increasing their digital presence by up to 20% within six months.

  • Tracked, analyzed and reported by managing Hootsuite and social media metrics to increase website traffic and sales by up to 20% in six months.

  • Developed and wrote content and blogs in English and Spanish.

Mexican Government - Mexican Secretariat for Home Affairs, Mexico City, Mexico                             August 2009 - January 2015
Mass Media Analyst / Project Manager

  • Reported to the Subdirector of the Research and Analysis Department.

  • Planned, organized, and executed social and economic research to analyze, inform, and help my supervisors make decisions.

  • Directed a three-person team in compiling and analyzing information about the social program Live Better, focusing on the economy, education, and employment.

  • Managed the Live Better program, including briefing notes and PowerPoint presentations, by collecting, analyzing, and evaluating information from different states, using censuses, interviews and questionnaires.

  • Worked remotely to gather data for research about the Live Better campaign.

Volunteer Experience & Professional Development

Canadian Public Relations Society, Toronto, On,                September 2020 - July 2021
Professional Development Co-Chair

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VIBE 105FM,  Toronto, ON,                                   June 2018 - September 2019
Blog Contributor

Education and Certificates

York University, Toronto, ON                             2023-2024

Certificate in Business Administration                                                                                     

 

Seneca College, Toronto, ON                               2019-2020

Post Graduate Certificate in Public Relations - Corporate Communications                                                                                         

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National Autonomous University of Mexico, Mexico City   2003-2007

Bachelor’s Degree in Communications                                                                                                                                                               

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Technical & Proficiencies

  • Building Websites: WordPress & Wix

  • Analytics: Google, Hootsuite

  • Virtual Meetings Software: Teams & Zoom

  • Event Analysis: Sli.do & Monkey Survey  

  • Online Project Management: Trello & Slack

  • Funding Software: Sumac & Grant Connect                                    

  • Microsoft 365: Word, PowerPoint, & Excel                              

  • Graphic Design Platform: Photoshop and Canva

  • Video Editing: Premiere

  • Research: Tri-Council Policy Statement Ethical Conduct for Research Involving Humans.

Language

  • English

  • Spanish

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