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Profile

Multilingual communications analyst with 15 years of experience, conducting research, media monitoring and producing analytical reports across government, corporate and nonprofit environments in Canada and Mexico. A native Spanish speaker with professional fluency in English and elementary proficiency in French. Seasoned media professional with a solid history of reviewing and analyzing Spanish media, also translating foreign-language news reports into concise English summaries for senior government officials. Demonstrated ability to handle sensitive information with discretion; work independently or collaboratively, and produce objective, evidence-based analysis.

Education

  • York University, Toronto, ON

       Certificate in Business Administration  | September 2022 - August 2023

  • Seneca College, Toronto, ON

       Postgraduate Certificate in Public Relations – Corporate Communications | September 2019 - October 2020

  • National Autonomous University of Mexico, Mexico City

       Bachelor’s Degree in Communications | January 2003 - January 2007 (WES-evaluated & Equivalent Degree)

Languages

  • English: Full proficiency 

  • Spanish: Native proficiency

  • French: Elementary proficiency; actively improving reading, writing, and speaking skills

Experience

APEX Public Relations — Toronto, ON

Agency Administrator (Full-time) | Jan 2024 - Present

  • Report to the Human Resources Manager and VP Finance and Operations.

  • Manage business assets, IT resources, and office inventory to support a 40-member team in delivering marketing and PR campaigns.

  • Greet and assist clients and vendors in person and by phone, supporting 16+ accounts including Walmart Canada, Best Buy, and New Balance.

  • Create purchase orders and generate Matter numbers to streamline finance operations and maintain campaign workflow across multiple clients.

  • Conduct media monitoring using the MRP system to evaluate media coverage and PR campaign effectiveness.

Haven Toronto — Toronto, ON

Coordinator of Volunteer, Administration, and Donor Services (Full-time) | Jan 2022 - Oct 2023

  • Supported organizational operations and stakeholder engagement under the Director of Development and Community Relations.

  • Organized and delivered 36 annual social and recreational programs for male seniors with volunteer support.

  • Prepared executive documentation, including board materials and minutes, and coordinated two virtual Annual General Meetings.

  • Managed donor administration across SUMAC, CanadaHelps, United Way, and related platforms for one-time and recurring donations.

  • Screened, onboarded, and coordinated 200+ individual volunteers and 23 corporate volunteer groups annually.

Kreative Magic Inc. — Toronto, ON

Integrated Communications and Marketing Consultant (Freelance) | March 2021 - Nov 2021

  • Conducted competitive research to inform a marketing plan for Office 365 training in Ontario.

  • Developed and executed brand-building strategies to promote Teams HQ’s online services across the GTA and Ontario.

  • Launched and managed LinkedIn, Instagram, Twitter, and Facebook accounts to increase visibility and engagement for Teams HQ service

Ontario Ministry of Government and Consumer Services — Toronto, ON

Communications Officer (Internship) | Jun 2020 - Aug 2020

  • Produced 40+ media scans by researching and analyzing multiple sources to inform 100+ executives on COVID-19 and technology developments.

  • Served as emcee for a virtual student networking event with 65 attendees.

  • Researched and authored content for the weekly e-newsletter, including the article “Stop Pursuing Happiness and Start Enjoying the Moment,” reaching 1,000+ staff members.

Seneca College — Toronto, ON

Communications and Content Specialist (Part-time) | Sep 2019 - Dec 2019

  • Advised the Dean of Seneca Innovation in developing a strategic social media plan aligned with ARIE brand goals and tactics.

  • Produced 10+ web stories and 13 project profiles by researching applied research projects and interviewing 5 principal investigators.

Digital Brain — Mexico City

Digital Marketing Executive (Freelance) | June 2015 - Jun 2018

  • Planned and executed digital marketing strategies and campaigns for clients, including Biteck Consulting, Difer Trade, and Integral Business Solutions.

  • Launched social media channels for Biteck Consulting, increasing its digital presence by 20% in 12 months.

  • Conducted research and produced bilingual (English/Spanish) blog content to support brand awareness and engagement.

Mexican Ministry of Interior (Secretaría de Gobernación)  — Mexico City

Project Manager & Mass Media Analyst (Full-time) | Aug 2009 - Jan 2015

  • Reported to the Subdirector of the Research and Analysis Department

  • Conduct systematic open-source research and media analysis in Spanish concerning socio-political-economic and governance issues to support Federal decision-making.

  • Tracked national and regional print, broadcast, and online media to assess public narratives, emerging threats and stakeholder perceptions on government programs and policies.

  • Assessed source credibility, identified bias and gaps, and merged conclusions into an accessible evidence-based analytical reporting product for the most senior audiences.

  • Translated and analyzed select English-language sources to integrate international perspectives into domestic assessments.

  • Interviewed and gathered information on the ground to verify open source findings and context.

  • Provided accurate, objective, and actionable information on government projects requiring accountability.

VOLUNTEER EXPERIENCE & PROFESSIONAL DEVELOPMENT

Canadian Public Relations Society (CPRS) — Toronto, ON

Professional Development Co-Chair & Writing Contributor (Volunteer) | Sep 2020 - Jul 2021

  • Planned and executed 4 virtual professional development events, including workshops on press releases, content marketing, inclusion in PR firms, and member resources.

  • Conducted research to write 6 blog articles on PR topics, including PR in GLAM institutions, event recaps, and content marketing strategies.

Professionals & Coffee — Toronto, ON

Founder & CEO (Volunteer & Self-employed) | Oct 2021 - Present

  • ​Developed a strategic business intelligence plan through market research and competitive analysis, optimizing operations and identifying growth opportunities.

  • Designed and implemented volunteer policies, manuals, and training toolkits, enhancing operational consistency and program quality.

  • Planned and delivered 9 networking and professional development events (7 in-person, 2 virtual), engaging 400+ professionals across diverse industries.

  • Led end-to-end social media strategy across 7 platforms, growing communities to 5,400+ total followers, including 4,219 on LinkedIn, through targeted content, analytics, and engagement tactics.

  • Mentored 100+ professionals in 2025 through structured virtual coffee chats, providing career guidance, networking support, and leadership development.

Key Achievements:

  • Planned and hosted 38 coffee chats, mentoring 150+ newcomers and recent graduates in PR, Marketing, and Communications.

  • Provided 10+ letters of recommendation and LinkedIn endorsements, supporting mentees’ career growth and job placement.

VIBE 105 - Toronto’s Diverse Music Mix — Toronto, ON

Blog Contributor (Volunteer) | June 2018 - Sep 2019

  • Researched and interviewed nonprofit leaders and Canadian CEOs to write and publish 20+ articles for the station’s blog, driving audience engagement.

  • Photographed and edited visual content to produce high-quality, visually compelling articles.

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